The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Most Precious Gift Agency: HEIMAT / Berlin Client: Otto (GmbH & Co KG) Category: Craft - Animation / Animation - Single
June: Life is Better When You Share the Ride Agency: Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles Client: Lyft Category: Craft - Animation / Animation - Single
The Thin Red Path Agency: DDB / Paris Client: Ubisoft Category: Craft - Animation / Animation - Single
Coming Home Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London Client: Waitrose Category: Craft - Animation / Animation - Single
Straw City Agency: Alt.vfx / Los Angeles + FCB / New York + MJZ + Home VFX / Los Angeles + Legacy FX / LA Client: FDA Category: Craft - Animation / Animation - Single
The Greatest Gift Agency: AMV BBDO / London Client: Sainsbury's Category: Craft - Animation / Animation - Single
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Craft - Animation / Animation - Single
Project Literacy Agency: FCB Inferno / London Client: Pearson Category: Craft - Animation / Animation - Single
The doll that chose to drive Agency: Proximity / Barcelona + Post23 / Barcelona Client: Audi Spain Category: Craft - Animation / Animation - Single
Usain Bolt | The Boy Who Learned to Fly | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft - Animation / Animation - Single

2017 Moving Image Craft Gold Pencil

HEIMAT / Berlin

Otto (GmbH & Co KG)

The Most Precious Gift

Craft - Animation / Animation - Single

OS_MI17019G

2017 Moving Image Craft Silver Pencil

Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles

Lyft

June: Life is Better When You Share the Ride

Craft - Animation / Animation - Single

OS_MI17020S

2017 Moving Image Craft Bronze Pencil

DDB / Paris

Ubisoft

The Thin Red Path

Craft - Animation / Animation - Single

OS_MI17021B

2017 Moving Image Craft Merit Award

adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London

Waitrose

Coming Home

Craft - Animation / Animation - Single

OS_MI17086M

2017 Moving Image Craft Merit Award

Alt.vfx / Los Angeles + FCB / New York + MJZ + Home VFX / Los Angeles + Legacy FX / LA

FDA

Straw City

Craft - Animation / Animation - Single

OS_MI17087M

2017 Moving Image Craft Merit Award

AMV BBDO / London

Sainsbury's

The Greatest Gift

Craft - Animation / Animation - Single

OS_MI17088M

2017 Moving Image Craft Merit Award

DDB / New York

Wildlife Conservation Film Festival

Dream

Craft - Animation / Animation - Single

OS_MI17089M

2017 Moving Image Craft Merit Award

FCB Inferno / London

Pearson

Project Literacy

Craft - Animation / Animation - Single

OS_MI17090M

2017 Moving Image Craft Merit Award

Proximity / Barcelona + Post23 / Barcelona

Audi Spain

The doll that chose to drive

Craft - Animation / Animation - Single

OS_MI17091M

2017 Moving Image Craft Merit Award

TBWA\Chiat\Day / Los Angeles

Gatorade

Usain Bolt | The Boy Who Learned to Fly | Gatorade

Craft - Animation / Animation - Single

OS_MI17092M

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